Recently, the 2026 China (Hohhot) Performance Trade Fair was grandly opened at the Inner Mongolia International Convention and Exhibition Center. As the core platform for the docking of the entire industry chain resources of the domestic cultural and entertainment industry, this event brought together thousands of performing arts institutions, top IP operators, performance venue operators, and various cross-border innovative brands from all over the country, covering multiple core fields such as drama, music, dance, variety shows, and cultural tourism performances. It is one of the largest and most influential annual events in the industry, and has also become an important stage for major brands to cross boundaries and connect with young consumer groups.

Yanyun Quanyu (Suzhou) Beverage Co., Ltd.'s core brand, Vibrant Kingdom, completed its industry debut as the parent brand for the first time. It made a heavy debut with its four core sub-brands, Shengboquan, Senyan Soft Water, BaLe Sparkling Water, and Nanshan Nuoxiang, as well as a full-category product matrix. With the core theme of "Customized Drinking Power and Collaborative Trend Style", Vibrant Kingdom deeply collaborated with high-quality partners in multiple fields such as Rhythm Beat and Qifeng AI. Through a series of scene-based displays and experiential actions, it continuously created a brand that broke into other demographic effects and became one of the most popular cross-border brands at this exhibition.

The first appearance of Vibrant Kingdom has won wide recognition from both inside and outside the industry and enthusiastic pursuit from young consumer groups. Relying on the one-stop brand exhibition area created by Rhythm Beat, Vibrant Kingdom showcased its core products in all categories, fully demonstrating the brand's product layout and hardcore quality strength covering all scenarios and categories, accurately matching the drinking needs of different groups and scenarios.

Based on a deep insight into the needs of young cultural and entertainment consumers, Vibrant Kingdom deeply cultivates customized service capabilities, collaborates with diverse cross-border partners including Qifeng AI, deeply integrates water drink products with popular IP and trendy culture, and provides whole-link drinking power solutions from Product Research & Development, packaging design to scene landing and marketing promotion for the entire industry. This customized service model breaks the single functional attribute of traditional water drink products, making drinks an emotional link connecting brands, IP and consumers.

As a highly anticipated brand action at this performance fair, Vibrant Kingdom chose to debut its parent brand at the China Performance Fair, with clear strategic considerations behind it. It aims to deeply bind the cultural and entertainment industry with young consumer groups, as well as the platform advantage of the entire industry chain resources gathering. Vibrant Kingdom hopes to convey the core development direction of the brand's deep cultivation of cultural and entertainment scenes and its focus on young cross-border development to the industry and market through this debut.

In the future, Vibrant Kingdom will always lead the entire product line around the brand concept of "Vibrant first, natural authenticity, and daring to be different", integrate all its resources to form a joint development force, provide strong support for the brand's subsequent cross-border breakthrough and large-scale development, and continue to lead the cross-border innovation expression of the water beverage industry.