It's not just about entering the game, but also about breaking through it. On March 21st, the 2026 Chengdu Spring National Sugar and Wine Fair grandly opened. With its profound accumulation in the entire industry chain, Yanyun Quanyu brought its core products, such as Senyan Soft Water, Chashan Laixin Nanshan Nuoxiang, BaLe Sparkling Water, and Youjian Wendan, to participate in the exhibition. With AI interactive experience, it broke into other demographics, showing its accumulated brand potential and attracting much attention.
Yanyun Quanyu is not a new brand that hastily entered the market, but a well-established and profound practitioner in the health drink industry. The brand integrates independent research and development, intelligent standardized production, and omni-channel Refined Operation. It has already connected the whole-link closed loop of upstream scarce water source base, raw material supply chain, midstream intelligent manufacturing, and downstream national channels. It adheres to long-termism, focuses on polishing products and quality, and steadily lays out the health drink track. This debut is a concentrated release of the brand's strength and a phased achievement of deepening the market.
Among the core products exhibited this time, Senyan Soft Water is undoubtedly one of the focuses of the whole exhibition. As a high-end drinking soft water recognized by the market, Senyan Soft Water broke into other demographics with its hardcore quality on AWE2026, and remained trendiness on the entire network, gaining massive consumer and industry recognition. At the same time, as the first soft water brand to appear on the CCTV Spring Festival Gala, its quality has undergone rigorous testing in national scenes. The water source comes from high-quality deep groundwater, which is filtered and tempered layer by layer by natural ore. The water quality is warm and low-mineralized, with a sweet and soft taste. Whether it is daily drinking, brewing tea, cooking with meals, or high-end business reception, it can be perfectly adapted. It redefines the quality standard of high-end drinking soft water and is also the preferred core product for distributors to layout the high-end water track.
Yanyun Quanyu broke into other demographics in this year's Spring Sugar, which is enough to prove that the competition in the beverage industry has never been the internal competition of low price and traffic, but the comprehensive competition of product strength, supply chain and brand strength; it is a sincere answer that focuses on research and development and directly hits the real needs of users.
This is not the entry of a new brand, but a brand that has been accumulating momentum for a long time. With absolute hard power, it has opened up a new growth path for the beverage industry. With quality as the foundation and innovation as the breakthrough, the debut of Yanyun Quanyu in Chengdu Spring Sugar in 2026 not only brings high-value products and cooperation choices to the industry, but also leads the Chinese health beverage industry from the stock competition of price competition to a new journey of value competition.
