• Mental value, accurately focusing on the new generation, creating exclusive labels for young people, getting rid of the stereotype of traditional drinking water brands being popular and outdated, quickly establishing a circle identity, and narrowing the psychological distance with young consumers. (* Young people are all those who yearn for youth and have a young mentality.)
• Scene value, breaking the limitation of single drinking water with the concept of replenishing water station, upgrading from a single product attribute to an instant, portable, and full-scene replenishment space, with a strong scene association of convenient access, anytime replenishment, and daily high-frequency use, suitable for diverse life segments such as commuting, work, travel, leisure, and gatherings.
• Spread value, express concisely and straightforwardly, easy to understand and remember, without redundant narrative and empty concepts, suitable for packaging, short videos, outdoor advertising, and social promotion through all channels, easily forming colloquial communication and user spontaneous memory.
• Category value, strong inclusiveness, not limited to a single drinking water category, can comprehensively undertake a full range of categories such as bottled water, tea drinks, energy drinks, etc. Based on hydration, extend the value of Vibrant supply, and achieve unified connection of all categories.
• Brand core value, deeply in line with the core genes of the Kingdom of Vibrant, hydration is the basic premise of Vibrant, nourishing the body and mind with hydration, revitalizing daily life, and laying a solid foundation for the brand's fresh and upward Vibrant proposition. The positioning is implemented without departing from the brand's main line.
